The Tacher Company is a national representative firm for radio stations in small- to mid-level markets all over the United States. Founded in 1968 in the Pacific Northwest, The Tacher Company has been privileged to be a part of both the advertising and broadcast communities. After half a century in the business, we continue to provide the highest level of service with the most experienced team in the industry. We have maintained our status as a privately-owned company while working with some of the nation’s largest advertisers and agencies.
It is our belief that mid and small market radio broadcasters should be priority one when it comes to being represented to major advertisers and agencies throughout the U.S. Knowledge is everything when it comes to presenting the marketplace. The Tacher Company is the leader when it comes to knowing the market and knowing the station.
What do we do?
Simply, we represent you -- the mid and small market radio broadcaster -- to major agencies and advertisers throughout the U.S.
How do we represent you?
We personally study your market to gain first hand knowledge of your stations, and all competitive media in your market. But it doesn’t end there. A marketplace is more than a one sheet. We want to know what drives your economy, what your listeners do and how they live and why your stations stand out in the market. We in turn bring this knowledge to the decision maker, so they have full confidence that we are all working together with the same level of expertise. We have one goal. To make the cash register ring for the advertiser.
One final comment: The Tacher Company sales force has a long history of sales success in local markets. We have been sellers, sales managers and general managers. We understand the heavy lifting. The advertisers and agencies trust that when you work with us, you are working with the local market and local stations. It’s who we are.